Fuel Up to Play 60 Summit Event App
Brand Identity & UX Design for App
Overview:
Throughout my internship with CustomED, I had the opportunity to design with art direction to NDC and NFL's nutrition and physical activity program the Fuel Up to Play 60 Summit App, including layout, user interface, banners and icon designs.
Role: Marketing Collateral, UX, Graphic Design
Art Direction: Charles Korang
GOAL
Design a strong and consistent navigation app that is inventive, memorable, and adaptable. This app should have an easy-to-use interface, banners and icon designs. It will be used by attendees to navigate the event, learn more about key figures, and promote the brand values.
CONTEXT
Fuel Up to Play 60 (FUTP 60) is a leading national in-school health and wellness program launched by the National Football League (NFL) and National Dairy Council (NDC), and United States Department of Agriculture (USDA) The FUTP 60 Student Ambassador Summit event brings together 250+ student leaders and over 100 educators representing 45 states to spend a four days exchanging ideas and inspiring communities with leadership and communication training designed to enhance their program engagement in the upcoming 2019-2020 school year.
PROCESS
Before beginning the design, we collected info about all key speakers, attendees, brands, partners and NFL players at the event, totaling over 600 attendees. This was used to create a profile for each person, and allow attendees to learn more about the NFL players, initiatives supporting Fuel Up to Play 60, and the event attendees to connect with speakers. With this being a four day event, we collected information about each activity at the Fuel Up to Play 60 Summit, including leadership training, games, meeting NFL players. This was implemented into the app to create a reliable schedule for each attendee to follow.
GOAL
Design a strong and consistent navigation app that is inventive, memorable, and adaptable. This app should have an easy-to-use interface, banners and icon designs. It will be used by attendees to navigate the event, learn more about key figures, and promote the brand values.
Banner Design for Sponsors
Banner Design for Partners
MARKETING STRATEGY
By planning invitations emails, engaging push notifications, and promoting app features, we measured increased engagement across numerous components from the years prior.
From incorporating and strategizing using a marketing plan, we worked steadily throughout the summer to promote engagement prior to the event, during and after to encourage long lasting users.
Our marketing checklist, following each checkpoint along the way.
DESIGN INSIGHTS
I designed icons for different content of the app, banners recognizing partners and sponsors , as well as marketing for event sponsors within the app. Outside of the app, I worked to create layouts and flyers to encourage interactivity between organizations and students.
Map used to navigate areas and locate activities on the camps.
FINAL RESULTS
Increased engagement with users including doubling social media interactions with clients after the event, over one-hundred new users, and 40,000 interactions in-app within a week.
Interact with prototype by clicking on icons.
Outcome Report
